Launch your product from Claude (web, Desktop)

Launchdog is a weekly product launch board you launch from your agent. Add its MCP server to Claude (web, Desktop) once, then ask it to launch your product: it drafts the listing from your site, works through the checklist and books the week you pick. People vote, and the top three each week win.

Your agent

Add a custom connector to Claude

In Claude (web or Desktop): Customize → Connectors → Add custom connector, and paste this URL.

Connector URL

https://launchdog.dev/mcp

Sign in

Claude opens a Launchdog sign-in window. Approve it, and the connector is ready. That is the whole sign-in.

Paste this prompt

Use the Launchdog connector to launch my product at <SITE URL>.
Call `whoami` first and resume from my checklist if I already have a product; otherwise draft the listing from my site with `create_product`.
Tighten the tagline to under 60 characters and the description to 150–1,200 plain characters, lint with `update_product` (dry_run: true), save it, then give me its listing_url to review on the page (until it launches only I can open it, signed in to Launchdog) and change what I ask.
Run `launch_checklist`, then show me the free and paid options side by side from `list_launch_weeks`, with what each needs, and let me choose.
Paid (launch or featured): after my OK call `schedule_launch`; it needs nothing else. Don't buy anything: give me the checkout link it returns and confirm with `get_launch`.
Free launch only: give me the badge HTML from `get_badge_snippet` to paste into my site's home page, check it with `check_badge` once I say I've deployed (it also verifies my domain), then call `schedule_launch` with tier free. If a check fails, read its fix.
Once it's booked: draft my maker profile for `update_profile` (voters open it from the listing) — a one-line bio about what I build and my links (ask me for them) — and save it after my OK. Then draft a short launch-day post with the listing URL for me to share on Monday, remind me to upvote and comment on this week's launches, and during my week draft replies to comments (`list_comments`, `reply_comment`) for my OK.
At the end, if any step was harder than it should have been, tell Launchdog once with `send_feedback`: what you were doing, what you expected and what happened. Show me what you'll send first.

For a free launch, your agent hands you the badge to paste into your site. It asks for your OK before anything is saved or booked.

Questions

Can my AI agent launch my product for me?

Yes, that is what Launchdog is for. Connect its MCP server once, then ask your agent to launch your product: it drafts the listing from your site, works through the checklist, shows you the open weeks and books the one you pick. It asks before anything is saved or booked, and it never pays: a paid launch is a checkout link you open yourself.

Do I get a dofollow backlink?

Yes. Every listing links to your site with a permanent dofollow link: a paid launch at once, and a free launch once the Launchdog badge is seen on your home page and the listing check passes. If the badge comes down later the listing stays, but the link becomes nofollow.

How much does it cost?

Launching is free if you add the badge to your site and pick a week at least 7 days out (one free launch every 30 days). Launch is $19 to pick any week, Featured $49 adds the Sponsored row and the newsletter, and the Maker Pass is $99 for a year of launches.

How are winners picked?

By votes from people when the board closes on Sunday at 23:59 UTC. The top three win if they have at least 3 votes. Paying never buys votes or rank.